Features

The Adverticum AdServer NG is the solution for present and future!

Adverticum AdServer helps to maximize the value, manage, evaluate and optimize the ads on Your page.

Adverticum AdServer’s flexible architecture provides a practical framework to answer the challenges of the online advertising industry. As a proof there is AdServer NG’s clientele who is using the system on a daily basis with great satisfaction.

The system

Adverticum offers its ad serving service in an ASP construction, which makes possible for the clients to use the online administrative interface to manage their ad inventory. The benefit of using an ASP model is that there is no need to install and support any software component at the client’s side. The system is accepted by the players on the market and Adverticum is an active member of IAB Hungary following its guidelines.

Highlights

Targeting possibilities

• keyword targeting
• referrer targeting
• user database targeting (AdServer can connect to external databases and target on their variables such as: age, sex, zip code, etc..)

Goa3 invocation code (tag) provided targeting features

• mobile specific targeting options
• GeoIP targeting
• Magnet and repulsive banners
• Content and keyword targeting
• Adverticum M.O.R.E. (retargeting)

Creatives

• Support for Rich Media (Flash, DHTML, Silverlight, etc)
• Banner templates (Layer, Scroll, Embedded, Floating Skyscraper, Multi Expand, Corner/peel, Pop-up and Pop-under, Sticky, Interstitial, Pre/post roll). Try out display.adverticum.net to test display banner templates with custom parameters.
• Customizable unique banner templates

Campaigns

• Grouping and saved search
• Copying campaign objects
• Sections / Zone groups
• Campaign management and statistical helpers such as filtering to creative sizes, groups, position
• Customizable access control for Advertiser, Agency and Publisher roles